{"id":281,"date":"2012-02-11T11:02:20","date_gmt":"2012-02-11T18:02:20","guid":{"rendered":"http:\/\/rickdebruhl.com\/?p=281"},"modified":"2012-02-20T16:57:53","modified_gmt":"2012-02-20T23:57:53","slug":"rating-the-super-bowl-car-commercials","status":"publish","type":"post","link":"https:\/\/carcentrick.com\/?p=281","title":{"rendered":"Rating the Super Bowl car commercials"},"content":{"rendered":"

Read the February 20 update with the latest rankings here.<\/a><\/em><\/p>\n

The 2012 Super Bowl has long ended, but folks are still debating which commercial was best. I figure it’s time to weigh in with an automotive twist. Which car commercial scored the advertising touchdown?<\/p>\n

While there are plenty of different rating systems, I thought it made sense to break it down into simple numbers that everyone can understand: YouTube views. It’s one thing to have people chuckle while reaching for another guaco covered tortilla chip, but I think the true measure of a commercial is when people seek it out online to watch it again, and again.<\/p>\n

\"\"
Courtesy Audi<\/figcaption><\/figure>\n

If that’s truly the case, then (at least so far) Audi is the big winner. Their exploding vampire spot <\/a>has been watched more than 6.9 million times. Not bad for a commercial that was really just about headlights.<\/p>\n

\"\"
Courtesy Chevrolet<\/figcaption><\/figure>\n

The controversial Chevy Silverado spot <\/a>is running second.\u00a0Ironically, Ford’s demand that Chevy dump the spot (which blames one man’s demise on the fact that he drove a Ford) no doubt helped propel it near the top of\u00a0chart with more than seven million hits.<\/p>\n

\"\"
Courtesy Fiat<\/figcaption><\/figure>\n

How could you not love the Fiat Abarth spot<\/a>? The geeky guy gawking at the beautiful\u00a0Italian woman. The result is more than 7.4 million YouTube hits. What a coup for a brand that most folks didn’t even realize was being sold in the US again.<\/p>\n

\"\"
Courtesy Chrysler<\/figcaption><\/figure>\n

I don’t understand the fuss over Chrysler’s\u00a0half-time\u00a0commercial<\/a>. I thought the message was simple: American’s always come back. They also come back for more YouTube\u00a0views. This one is fourth on the list with\u00a010.5 million\u00a0hits.<\/p>\n

\"\"
Courtesy Hyundai<\/figcaption><\/figure>\n

Filling out the top five was Hyundai’s “Think Fast”<\/a>\u00a0spot. The young guy driving the Genesis uses just his gas and brake pedals to create automotive chest compressions that\u00a0brings his\u00a0boss back to life. It’s up to 3.2 million hits.<\/p>\n

Last year’s big winner, Volkswagen, couldn’t pull off a repeat performance. It’s weight losing dog spot <\/a>ranked near the bottom this year.<\/p>\n

If you want to check out how all the other car commercials fared, head on over to YouTube.com.<\/a><\/p>\n

 <\/p>\n<\/fb:like><\/fb:like><\/span>","protected":false},"excerpt":{"rendered":"Read the February 20 update with the latest rankings here. The 2012 Super Bowl has long ended, but folks are still debating which \n [...]<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-misccarthoughts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p27JFw-4x","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carcentrick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=281"}],"version-history":[{"count":14,"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/posts\/281\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/carcentrick.com\/index.php?rest_route=\/wp\/v2\/posts\/281\/revisions\/295"}],"wp:attachment":[{"href":"https:\/\/carcentrick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carcentrick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carcentrick.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}