![\"2013](\"https:\/\/i0.wp.com\/rickdebruhl.com\/wp-content\/uploads\/2013\/11\/2013-Cadillac-Elmiraj-Concept-001.jpg\")
<\/a>I don’t have to tell you much about the Elmiraj. Sure, it’s just a concept but you know it’s a personal luxury car that has the potential to challenge at the upper levels. The CTS has turned a lot of heads, but most folks getting ready to drop serious money on a luxury coupe still keep thinking about names like Mercedes or Bentley. The Elmiraj has the look and the proportions to turn some of those heads.<\/p>\n And\u00a0your Elmiraj is more than just looks. The concept version has a 500 horsepower, twin turbo engine. Of course the car isn’t small or light so it will no doubt need the extra ponies.<\/p>\n And then there’s the truly luxurious interior.\u00a0Hand-carved Brazilian rosewood and\u00a0backlit titanium strips are a great mix of old and new. No high-end buyer would ever think they were short-changed.<\/p>\n The reality is that\u00a0building the\u00a0Elmiraj isn’t about short-term profit. It’s about building an image that turns into long-term marketability. Every time the Elmiraj gets parked between the Bentley Continental\u00a0and the Mercedes SLR at the Palm Beach valet, it makes people think that Cadillac isn’t coming back, it’s already here. I’m sure you’d love that feeling.<\/p>\n Supposedly, the Elmiraj is purely a styling exercise.\u00a0I hear that you’ll use design elements to improve cars across the brand. Don’t get me wrong, I think that’s a great idea. I just think it would be nice to tie all those pieces into one spectacular package and show the world that Cadillac can take on anyone, anytime.<\/p>\n Sincerely, a fan of your future.<\/p>\n <\/p>\n<\/a><\/a><\/a>